Leveraging MyReferred™ Database to Optimize Student Enrollment: A Strategy for Academic Institutions

In the ever-evolving landscape of higher education, colleges and universities are constantly seeking innovative ways to enhance student enrollment while optimizing their resources. One such solution lies within their internal network of Students, Faculty, Staff, and Alumni. By harnessing the power of this next-generation database, higher education institutions can effectively tap into this internal network and boost enrollment rates.

MyReferred™ is a 100% private, institutionally owned, centralized platform where members of the community—students, faculty, staff, and alumni—can contribute to the recruitment efforts of potential students. This database acts as a repository of referrals, providing the admissions staff with a targeted pool of prospective students who have been referred by trusted sources from within the institution’s network.

Here’s how universities can leverage the MyReferred™ database to streamline their enrollment process and maximize student recruitment:

Empowering Internal Stakeholders: Encourage active participation from students, employees, and alumni by internally promoting the MyReferred™ database as a platform in which they can help contribute to the institution’s growth and sustainability. By incentivizing participation, colleges and universities can foster a sense of ownership and pride within their community.

Expanding Reach and Engagement: With access to a diverse network of potential students (Traditional, Non-Traditional, Transfer, and post-Graduate provided by your community, the admissions office can broaden their outreach efforts and engage with prospective students who may not have been reached out through traditional channels. By leveraging existing relationships and trust, higher education institutions can establish meaningful connections with potential students and foster a deeper connection with their existing community.

Personalized Communication and Engagement: Armed with insights and exclusive information about each prospective student the admissions department can tailor their communication strategies to cater to the interests, preferences, and backgrounds of referred students. This personalized approach not only enhances engagement but also increases the likelihood of conversion by addressing the unique needs of each prospective student.

Cost Savings and Efficiency: By harnessing the power of their internal network, colleges and universities can significantly reduce their reliance on costly external marketing and recruitment strategies. The MyReferred™ database allows institutions to tap into a valuable pool of prospective students at minimal cost, thereby maximizing their return on investment and optimizing resource allocation.

Enhancing Enrollment Diversity and Quality: By leveraging the diverse connections within their internal network, colleges and universities can attract a more diverse pool of students representing a wide range of backgrounds, experiences, and perspectives. This diversity enriches the campus community and enhances the overall quality of the student body.

In conclusion, the MyReferred™ database presents higher education with a powerful tool to revolutionize their student enrollment strategies. By harnessing the collective strength of their internal network, colleges and universities can expand their reach, personalize their recruitment efforts, and optimize their existing internal resources all while reducing recruitment costs. Through strategic utilization of the MyReferred™ database, colleges and universities can unlock new opportunities for growth and success in today’s competitive higher education landscape.   

Request Demo

Please call our sales office at 1 877-599-HIRE (1-877-599-4473) or Contact Us to connect with a member of our team.